See What’s Really Costing You Market Traction
A business diagnostic for founders, advisors, and tech companies who are not seeing the sales momentum they deserve.
The Clear Choice Scorecard is a practical assessment for businesses with strong offers that are underperforming.This scorecard will diagnose the specific leaks in your market message.
In just 10 minutes, you will get a clear read on whether your primary barrier is lack of clarity around the buyer, the problem, your value, urgency, differentiation, or something else. Each category will be scored using observable buyer behavior.
Your personalized results will highlight the most critical leak slowing you down. It will also provide actionable steps for your to correct this.
Created by Marc Angelos, a strategic advisor with 3 decades of institutional sales and marketing experience. Marc is known for direct outside diagnosis of positioning and sales narratives.
This assessment is grounded in real-world outcomes.
79% of B2B firms misdiagnose why their sales momentum stalls—don’t be one of them. Take the Scorecard now to see what buyers are really missing and where to focus first.
Diagnose Your Six Critical Leaks
BUYER Clarity
Are buyers clear on who your offer is really for, or are you attracting the wrong prospects?
PROBLEM Clarity
Do buyers immediately understand the specific, high-stakes problem you solve?
VALUE Clarity
Is the value of your product/service fully understood by your market, or is it lost in translation?
URGENCY
Do buyers feel a compelling reason to act now, or is there no clear trigger for urgency in your message?
DIFFERENTIATION
Can buyers easily see what makes you different from other options, or are you blending in?
CONVERSION PATH
Is it obvious what step buyers should take next?
